Managing Your Club
Recruitment and Retention
Recruitment is a never-ending process because there is no such thing as a club with too many members. Also, a club has to be constantly looking toward the future to ensure it will have a solid foundation. Your club almost always will have turnover each year. The minimum goal is to replace this who leave so you will never have a decrease in membership. Remember, growing the membership will impact many other aspects of your club as well.
The best way to come up with recruitment ideas is for your board of officers or recruitment committee to brainstorm and develop plans based on what ill appeal to students on the campus. The following are popular ideas for recruitment:
Schedule a recruitment drive in the main building on your campus. Be sure to have members and officers on hand to talk to potential members. (Serving food is always an excellent way of getting potential members to the event.)
- Publicize recruitment efforts by putting ads in the school newspaper and on the campus television station.
- Ask members of similar clubs to join.
- Sponsor social events during the first few weeks of the semester.
- Ask professors to make announcements in class.
- Send emails out to your friends and classmates telling them you want them to join CKI with you.
- Ask other organizations on campus to advertise CKI at their meetings.
- Make announcements before/after your classes (with permission of your professor).
- Send out a letter to new students on campus, especially during the first weeks of school when they are deciding what they want to be involved in.
- Set up tables with information about CKI at all of the academic buildings or dining services. (Be sure to obtain permission form the proper administration.)
With so much emphasis put on member recruitment, it is easy to overlook member retention, which is just as vital to the success of your club. Once you have recruited members it is essential to keep them enthused and active. This can be accomplished in many different ways, from recognizing outstanding members, having socials for the current members, and giving members special roles in the club.
An aspect of the club and member that helps keep everyone focused on the mission of CKI is goal setting. Goals give the members, officers, and club something to strive for. While performing service is fulfilling in itself, the goals that are set for a club can give members the extra incentive needed for taking part in the service projects and helping the community. At the same time, goals keep the board focused on the tasks. Throughout your term in office, the bigger picture of serving the children of the world can lose its clarity. The goals that you set at the beginning of your term can often help you concentrate on those smaller tasks that will transform into accomplishing the original mission.
The following is an excellent guide to help you and the entire board with goal setting. The acronym SMART describes how to establish goals that are achievable. Specific
- A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the five detailed questions: who, what, where, when, why.
- Establish concrete criteria for measuring progress (including target and completion dates) toward the attainment of each goal you set. When you measure your progress, and reach your target dates, you stay on track for success.
- When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them.
- To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both ambitious and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress. A high goal is frequently easier to reach than a low one because a low goal exerts low motivational force. Truthful
- Do you really want to accomplish this goal? Is it in alignment with the mission and vision of your club? Is it yours or someone else's? If you don't own it, you won't do it.
After the goals are set and in place, it becomes important to constantly assess the progress and status of your personal goals as well as the club goals. After assessing your goals, if you have not yet met your goals, you need to decide what it will take to achieve the original goals or re-evaluate the goals to determine how to make the goals attainable, while still remaining substantial.
CKI provides numerous resources both in hard copy form as well as many resources available online. Here are some of the many resources available to all paid CKI members: